A local distillery is crediting provisions of the federal tax reform law adopted at the end of 2017 with its growth. Besides boosting staff and production, Southern Grace Distilleries Inc. says it has added 2,000 square feet to its visitors center, leading to a 341% jump in sales at its gift shop in the first quarter compared with a year earlier. The distillery, based in a former prison in the Cabarrus County town of Mount Pleasant, also anticipates adding a second shift in July and upfitting another old prison building to serve as a barrel house.
“The reduction in the federal excise tax has allowed us to hire additional staff, increase our whiskey production, expand our visitor center and invest in marketing, which is critical to the growth of our Conviction Small Batch Bourbon brand,” CEO Leanne Powell says in a news release. Southern Grace’s bourbon was available in North Carolina, South Carolina and Washington, D.C., as of the end of the year, with its Conviction label small-batch bourbon offered in Louisiana, Illinois, Oklahoma and Connecticut as well.
Southern Grace was among several local craft-spirit makers profiled by CBJ last summer — read more about that growing industry here.
The Charlotte region has a growing number of craft distilleries. Take a trip behind the scenes with this week’s cover story. (July 31, 2017)